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An Agency that speaks your language

An unique approach to public relations and branding services in Latin America

Here at Bluemarketing we are firm believers in giving our clients a fresh insight on their brands, with a special focus on the way they communicate to their different audiences. For us, it all comes down to a word: branding.

As a Mexican public relations and branding agency, Bluemarketing has a strong relationship with international companies, understanding their needs and concerns on getting their brands known by their potential customers.

We enjoy advising our clients on all matters related to their brands and the particularities of the Mexican marketplace, which is quite sophisticated and complex, so that they can make the most of their public relations campaigns while talking directly to people that understand their needs.

We speak our client’s language, and have a deep understanding both of Mexican media and the different audiences a brand needs to talk to so that it can get noticed. Public relations is in our blood and market research is in our brains, so that our clients get thorough and honest advice, giving it our best so that their brands can prosper and position themselves both in Mexico and Latin America, which is highly influenced by Mexican media and market trends.

Bluemarketing has considerable expertise in media training and crisis management, which gives us an unique insight into every aspect of public relations, along with strong relationships with news agencies, print, radio, tv and online media groups throughout Latin America, ensuring a quick response to any developing crisis our clients might have.

If you’re looking for a public relations agency and regional partner in Mexico that understands you, please give us a call. We would love to talk with you and for you to get to know us. We are sure you will not be disappointed.

• Crisis Management

Crisis Management Services for Latin America

There is nothing worse for a brand or a company than not having a crisis management plan set in place as soon as the firsts signs of trouble start to pop up. In Mexico and all around Latin America, most companies, regardless of their size, have no clue on how to manage a crisis and usually end up with a public relations disaster in their hands.

This is why Bluemarketing started as a crisis management consulting and training agency, helping companies learn the skills needed to survive a media crisis, while giving them the advice they require, in an honest, uncompromising fashion and in their own language.

Over the years, our executives have had first-hand experience with crisis management, ranging from serious health scares to rock concerts and industrial accidents where a fast and professional crisis communications response has been vital to help save brands, jobs and even lives.

Bluemarketing has trained spokespeople ranging from top government officials to the best-known brand managers and CEO’s in Latin America, designing their crisis communications manuals and constantly updating their responses in an increasingly aware social media environment, where a single tweet or facebook post can ignite a media crisis in a matter of seconds.

We have developed a deep and close relationship with top media outlets and journalists, winning a hard-earned respect as a trustworthy partner in crisis communications by avoiding misleading them for short –term gain, while creating goodwill towards our clients by reaching out to the media in a professional and straightforward fashion.

Our agency has a deep commitment to confidentiality, so our crisis management training and consulting services will never become an issue for our clients. You can be sure that Bluemarketing will be at your side when you need us the most.

 

• Creative PR Campaigns

 The key to a good PR campaign: creative content

Bluemarketing is considered on of the best independent public relations agencies in Mexico, with over 6,000 publications in top international media during 2012, helping its clients quickly achieve brand recognition and reach beyond their PR campaign goals.

Part of the success of a PR campaign is the special care in creating messages and newsworthy content that Bluemarketing brings to the table, along with an intensive training of each of the spokespeople that takes part of every public relations campaign developed by the agency.

At Bluemarketing, we take pride in our creative content, allowing us to pitch stories to the media that are both well-written and interesting to their audiences, increasing their chances of being featured in print and online media outlets.

That creative content, along with well-trained spokespeople who learn how to engage one-on-one with reporters, radio personalities and TV broadcast news, are a must for a PR campaign that allows our clients to be featured in top national and international media outlets, allowing their message to literally reach millions of people and specific audiences, influencing their brand awareness in a very positive and memorable way.

Our goal is to make your PR campaign reach your Spanish-speaking audiences in a credible, trustworthy fashion, allowing your brand to garner the goodwill of the media by working together on their communication needs and creating news making content that merits being featured on their outlets.

Along with our crisis management and public opinion research services, we at Bluemarketing are working hard to become the best business partner you can find with expert consulting and a straightforward relationship without any language barriers.

• Market Research

Market Research: Know your Audience

One of the first pieces of advice we give our clients is to know their audience through market research, learn about their needs and interests, and most importantly, what appeals to them and how to reach them.

As a PR and branding agency, we know how important it is to do market research on your audience before starting a campaign, and how the insights provided by this kind of studies will shape the tone of the campaign and even influence the products and services our clients offer to their customers.

Market research is also a very useful tool to find out what has previously worked and what hasn’t, what our competitors are doing right and what we need to do to communicate a brand to a wider audience, and evaluate an ongoing PR and advertising campaign so that changes can be made on time or find out which strategies are having the best return of investment.

At Bluemarketing we specialize at designing effective strategies that are backed up by research, so that our international clients are confident in the advice we offer, while providing valuable insights into their audiences, influencing their overall marketing strategy and increasing their return of investment.

Your branding will certainly benefit with a careful and well-thought market research study that will let you know where you’re standing and where you should be.  We apply a mix of techniques to every market research study our clients need so that they get the best results possible while pointing out the direction their brand should take.

Bluemarketing is a leading PR and branding agency in Latin America, and we know that a good business partnership is equal parts trust and results. Our market research services bring solid facts to the table to help our clients reach beyond their goals.